Frequently Asked Questions
Questions about our brand origin, mission, name, and values.
Why does your website use a .ai domain?+–
We chose the .ai domain intentionally. It reflects our belief that self-care should honor both ancient tradition and innovation. While we’re rooted in botanical heritage, we use AI to research historical self-care practices, study plant-based ingredients more deeply, and uncover new ways to enhance our formulas. From developing cleaner emulsifiers to exploring gentle preservation systems, we’re building a future-proof self-care brand grounded in nature and guided by thoughtful innovation.
What is The Royal Family skincare?+–
The Royal Family is a family-owned skincare brand rooted in botanical wisdom and science. Our formulas are crafted to nourish the skin with ethically sourced ingredients free from fillers, toxins, and harmful synthetics.
Is The Royal Family affiliated with a monarchy?+–
The Royal Family is an independent, artist-owned brand and is not affiliated with any legally recognized monarchy, government, or royal entity. Our name reflects our belief as Christians that every person from the most vulnerable child to the powerful and wealthy is made in the image of God. You are royal, and you should be treated like royalty.
What does the Irish phrase in your family crest mean?+–
The phrase “Is é an Tiarna Dia mo neart” is Irish for “The Lord God is my strength.”
What makes your brand Celtic or Irish-inspired?+–
Our brand is deeply rooted in Irish heritage. As a multi-generational family of musicians and artists, we honor our Irish and Celtic tradition through our products, music, and craftsmanship. From scent names like “Saint Patrick” to ingredients inspired by folk remedies, many things we create reflects a love for Ireland’s natural beauty, cultural legacy, and timeless rituals.
What makes your brand different from other natural self-care brands?+–
We are not an impersonal corporation. We are a family of artists, herbalists, and musicians who craft self-care with reverence for the body and the soul. Every formula is rooted in tradition, created with purpose, and enjoyed by ourselves and loved ones. We believe every person is made in the image of God, a royal heir by birthright. Our products are designed to honor that truth and care for you like royalty.